AdWords step by step diary of a novice -
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Dear Members,
Are pleased to announce the launch of a new project in our Blog. "Diary of a novice" – an online diary novice AdWords. Within seven days of "AdWords-newbie" will share his experience with the product AdWords, creating, optimizing, analyzing your campaign and evaluating its results, detailing your actions step by step. We invite you to keep track of this branch to learn more about how to deal with the product. Let's learn together!
Become familiar with our "AdWords-rookie" – Tatiana.
Best answers
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Andrew Six Top Contributor |
Back to the popular response to this answer Hello, Tatiana. If you do not mind, I will occasionally comment on certain aspects of your campaign. Comments are only my personal opinion.
So the first point concerns the step 5. It is worth noting that most new advertisers like to use this feature because of its simplicity. However, there is a feature. In particular, when using automatic settings, Google bets based on data from your advertising campaign, which she collected before (eg, monthly). But since you run a new ad, on the effectiveness of Google's still not here, and this may lead to incorrect setting a rate for your keywords.
My advice is to use manual bidding. Try first to set one rate, then the other. And then to evaluate the effectiveness of words in each of the rates and find the best option for your business. Automatic assignment can try later, but this method is not very common among advertisers.
Replies:
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Diana AdWords Google employee |
(First post from our freshman, then thread will be updated very Tatiana)
Day One
Before you can create and manage campaigns, tell a little about the business that we will advertise and campaign purposes.
Advertise'll Company "ESI Group" – electrical company engaged in designing electrical systems for industrial and civil construction, engineering, assembly of low-voltage devices and electrical works. Another part of the business – wholesale of electrical equipment produced in Europe. The company collaborates with leading European manufacturers of electrical equipment, and exclusive positions available in the optimal short period of Europe. Owners of apartments and houses that are building, may also benefit from our services. Our engineers will assist in the design of electrical systems, and in stock, we always keep a wide range of cables, sockets and switches, automation, and heated floors – in short, everything that is there is a need for replacements.
A little on advertising. The main method of advertising for us so far has been advertising in publications and participation in exhibitions.
Now plan to focus on advertising on the Internet, and the campaign will be part of our progress in the field of Internet advertising.
What are the goals we set for ourselves?
– Increase the traffic to the site of www.esi.com.ua;
– Provide easy access to contact details of the company;
– To introduce active Internet users with the capabilities and products of the company;
From advertising on Google expecting a significant increase in sales and services, and in this diary will show all the steps and results, so I invite you to join our journey of AdWords.
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Diana AdWords Google employee |
Day Two (send a post on behalf of Tatyana)
Our company has set up an account in GoogleAdWords July 11, 2010, thanks to a pleasant surprise: got a coupon for free advertising on Google for several weeks. Thus began our first collaboration with Google in Ukraine.
A few initial steps:
Step 1: Create an account (necessary to consider that as a login to use the registered e-mail).
Note: All users know page www.google.com, but I, as a beginner
user, it was difficult to find the page AdWords, so I share the very first board: adwords.google.ru – Your starting point for working with Adwords.
The next question is about the e-mail address, when you need to choose: "I mene vzhe є elektronnoї address why that password. I vzhe vikoristovuyu takі services, Google, yak, AdSense, Gmail, Orkut abo iGoogle »OR" I do not vikoristovuyu INSHI service. " Those who mail in popular in Russia and Ukraine portals, the first option clearly does not fit, and the second baffling, as expected, without the phrase "no." As it later turns out to those who have say on mail mail.ru, must still choose the second option.
Step 2: Set the parameters.
Very convenient top panel, which lists the number of remaining steps to complete registration in the system. Be prepared to indicate their country, time zone, currency, and their bank details.
Note: If form of payment or payment information of the company subsequently changed, then change the settings you can choose a bookmark at the top: Payments -> Settings payment.
Step 3: Create your ad.
I have been created one ad for the warm floors. As the number of characters is limited, it is necessary to briefly write about the main thing. I have it now looks like this:
Underfloor Donetsk
Electric with the installation. License
Experience 12 years. (062) 345-01-22
www.esi.com.ua
Step 4: selection of keywords for search.
When choosing keywords, you need to think about how people with different perceptions and mindset can express the idea, wanting to find the products and services. For starters, you need to think about the product. For example, in our case, the universal key word is "warm floor". Technical people can also look for "heating cable", "electric floor", "cable resistance." Also key word can describe the task or service. For example: "Installation of floor heating," "warm roof", "warm floor under the tile", "calculation of floor heating."
And consider the variation of possible queries and different problems.
After some time, very interesting to see the pattern of clicks! A table at the bottom lets you see the most popular requests.
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kotelina |
Day Three
Step 5: Set rate of the company (Company -> Settings-> Betting and budget).
All newcomers are advised to always put the icon on "auto", if not fully understand the meaning, function, and the expected result. I followed this advice. Now, having understood the function, try to ask itself the amount that we are going to withdraw from the account each day. So how does this affect the number of ad impressions. And then easier to plan the advertising budget for the month ahead. Again, the result (number of clicks and impressions can be seen in the diagram). After a couple of days, be sure to share with you these results!
Step 6: Setting expansion (Company -> Settings-> Add Extension -> Sitelinks).
Allows you to enter up to 10 phrases in the search which will display our ads. For example, apart from a warm floor, our company is engaged in assembling the electrical cabinets. Therefore, the lines I quote: assembly of electrical cabinets, sockets and switches, heating roofs, stairs, power cable, power meters, etc. Of course, it is better to use as possible, so fill in all the cells.
Step 7: Setting expansion (Company -> Settings-> Add Extension -> Extensions phone).
Confirming and entering your phone number to contact, you give the opportunity for people who have access to the Internet via the iPhone, too, to see your ad and contact you. As business people using the iPhone quite a lot, it is better to enable this feature.
Step 8: Features.
Very interesting tab! Google is here puts their tips for improving your ad. Today I was asked to add 100 keywords, 70 of them, I added. I think the number of clicks will increase. Also tell you the results within a few days!
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Andrew Six Top Contributor |
The popular response Hello, Tatiana. If you do not mind, I will occasionally comment on certain aspects of your campaign. Comments represent only my personal opinion.
So the first point concerns the step 5. It is worth noting that most new advertisers like to use this feature because of its simplicity. However, there is a feature. In particular, when using automatic settings, Google bets based on data from your advertising campaign, which she collected before (eg, monthly). But since you run a new ad, on the effectiveness of Google's still not here, and this may lead to incorrect setting a rate for your keywords.
My advice is to use manual bidding. Try first to set one rate, then the other. And then to evaluate the effectiveness of words in each of the rates and find the best option for your business. Automatic assignment can try later, but this method is not very common among advertisers.
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kotelina |
Thanks, Andrew!
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kotelina |
Day Four
A bit taken the time to reference materials that I used. Honestly, I treat people who are more like to understand yourself, do not like to read books, articles, glossaries. But I was pleased to see the tips in the left: they are few and thematically placed. In addition, in some places the word or phrase is a sign "?" By clicking on which you can get more information. When the question arose in respect of changes to the settings, then not knowing where to find the answer, I wrote to a Blog question on the same day I received an answer. So much easier than finding a similar question to the already discussed issues on the Blogs earlier. But here, just in case, where you can find help on Google: https://sites.google.com/site/
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Andrew Six Top Contributor |
Tatiana, and specify the page to which you direct users to advertising.
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kotelina |
You imeee view url, specified in the ad unit?
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kotelina |
Only a fifth day today drew attention to a feature: access to your account. It turns out that except for a person with full rights, may enter more and more registered users. Their rights are determined by the administrator. There are 4 species of human. I now try to register a company employee that he may see results on Google. By defining his rights, "read only". I point out to e-mail address and name.
In his e-mail comes an invitation to read: "koristuvach requesting you spilno vikoristovuvati oblikovy AdWords account for Relief Vashoi elektronnoi address why that password. Schob priynyati Tse requested, for guidance pereydit nizhche posilannyam."
He can get information, but can not change anything. Excellent!
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Andrew Six Top Contributor |
Those who indicated in the ad (directs users to advertisements). Do you have a home?
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kotelina |
yes
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Andrew Six Top Contributor |
Greetings, Tatiana. Another sovetik on my part.
Point users with advertising is not the home page, and on the section of the site with a concrete proposal. Try to give that a user is searching right now. Do not make him think (look for the main page of the desired section of the site.) The only exception in this case may be, if carried out advertising business in general (eg, online computer store).
At the moment you visit the target page does not have such (there is only price lists). If you work on creating them, then you will improve your site and with it the effectiveness of advertising Google AdWords. This is a very important point, because I believe that advertising serves only 30% of the final product sales. The remaining 70% must implement your site.
Here are advised to read these tips to create a Google landing page quality: http://adwords.google.com/ Thank you very much, Andrew for the tip! even plan to do in the near future all the individual site on the warm floor, and there are already direct users. But you're right, there should also be added below. Day Six Workflow: a little taken the time to the topic. I originally chose a payment option: prepaid. Bank data were entered and by selecting a bookmark payments, it is possible to print an invoice for payment. Account already signed and sealed. Documents from Google, confirming the company's expenses came in the mail about three weeks later. In fact, not so much and have time for reporting. But it seems a bit much, considering that the office is in Kiev and the documents are in the mail is usually about 4 days. But this time is not critical, so there is no reason to worry. The site is in general would be great. But I think you get the idea. Be bold! Day Seven I'll try to sum up Google's advertising over the past month. 1. Total I entered the keyword 141. Of these, there are non-operational. While the clean up should not be, because of the hot weather many hard think about warm floors, you are expected to fall more hits to the company. 2. Due to the fact that budget for the day, a couple of days ago I increased by 20%, the number of clicks for the same period grew by about 50%. A certain role is of course also played the addition of new keywords. 3. Due to the large number of keywords and maximizing your budget, number of hits has increased to 22 800 times. Following the advice of my co-workers of the company "ESI Group" and Andrew Shesterova (his advice written above), the next stage of planning to make a separate themed site, which will be a link in the ad unit on the warm floor. I would be willing to share with all the results! Hello Tatiana. I am glad for your successes. Today, I want to offer another useful improvement. In particular, the use of one of the main advantages of Google AdWords to other systems of contextual advertising – the alternation of the ad. Solution: Build up 5.10 per ad group and put in your campaign settings option "uniform rotation of ads." Thus, the entire advertising traffic will be evenly distributed among all the ads, which will give you the opportunity to evaluate the effectiveness of each of them (CTR, conversions, sales). The result: an understanding of what ads are best to remove (ineffective), and which improve the (effective). This is a private repetitive cycle, and therefore it is better to carry out the optimization time. It is not clear how to find out the price for medium-click it I have not shown I'm shocked prompt!! SeoDnepr, after the launch of the campaign the average cost per click can be viewed under "Campaigns" in the appropriate column. AdWords blog post on this thread "in the wake of a novice." I have a lot of extensions specified address connected from google maps, on the same region three addresses where my ad appears in positions 1 through 3 can be opened and see all the addresses of the company, but I do not see all three addresses and then one then two but not as 3. What problem do not understand. How to make that would display all addresses? Andrew M, the answer to your question in a parallel thread (link below).
inurl:SEO Notify me when new comments are added SEO OR INTERNET MARKETING • electric underfloor heating \add comments\ notify me when new comments are added •
kotelina
kotelina
Andrew Six Top Contributor
kotelina
Andrew Six Top Contributor
SeoDnepr
Diana AdWords Google employee
Diana AdWords Google employee
Andrew M
Diana AdWords Google employee
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Jun 22nd, 2011 @ 10:48 pm
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