Aweber Autoresponders

As those of you who have subscribed to ezSEO newsletter for some time know, I changed from a free newsletter service to a paid one a few months back. My main reason for doing so was to give me the extra flexibility of using autoresponders to write some mini-courses and hopefully generate more sales via these courses. Aweber, the company that now distributes my ezSEO newsletter also allows customers to run unlimited autoresponders too!

For those who are unfamiliar with autoresponders, they are a system that allows you to send a series of e-mails at pre-defined intervals, or on specific dates to those who request them.

You set up the e-mails on the server, specify the interval between each e-mail and the system is then totally automated.

If you want to see this in action, visit my search engine optimization site.

You can see that near the top of the homepage are two links to 2 separate mini-courses. These mini-courses were written using the mini-courses we have run in this newsletter (and the PDF files available on the subscriber bonus page).

If someone signs up for my Link Exchange course today, they will get:

Issue 1 - 22nd August
Issue 2 - 23rd August
Issue 3 - 24th August
Issue 4 - 25th August
Issue 5 - 26th August

I don't have to do anything. Sending the course out is totally automated by the autoresponder system once someone subscribes.

If I feel that there is too much information to send out daily, I can increase the interval between sending to 2 days, 5 days or more.

In addition, if I am going on holiday (I wish), I can write this newsletter early, specify a delivery date and go on holiday knowing my newsletter will get out on time.

So why use autoresponders?

You will hear from many of the top marketers online that your visitors are unlikely to buy on their first visit to your site. Visitors often need several exposures to your offerings before they buy. Think about how autoresponders can achieve that for you!

I have had quite a good sign up rate for these courses, and sales of the tools I use and recommend in these courses has increased 30% in the last month. Autoresponders are really a great way to increase your online presence and to make sure your prospects get repeatedly exposed to your offerings. The outcome? More money of course.

Have you ever thought of running autoresponder courses? I can highly recommend Aweber. You can get a trial account for 30 days from this site.

Aweber is used by many successful marketers online (not just Internet marketing) and is definitely a highly recommended resource. I certainly will be creating more autoresponder courses in the near future.

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Andy Williams is author of the free, ezSEO internet marketing newsletter, offering subscribers up-to-date information on all aspects of internet marketing.
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