Archive for: January 2005

1/25/2005

Writing Your First Blog

Filed under: general, blogging, seo — rSavige @ 11:24 pm

You’ve decided on a theme and a name for your blog, and you have downloaded your choice of blogging software to your server.

The first thing to do is to tweak the settings to moderate the comments, to stop blogging spam. You want to at least set it so that no comments are allowed without your approval. You want to do this to prevent spammers filling your new blog with comment spam.

In WordPress you can set it so that anyone can post comments, but they are cued for approval before appearing in public. This means you will need to go into your settings once or twice a day and allow, edit or delete any comments before publishing them. It’s an annoyance, but is very necessary. There are plugins appearing to prevent or stop comment spam, with varying degrees of effectiveness.

You’re now ready to make your first entry… but wait, there’s an entry there already!

“Hello world”

Go to “Edit” and delete and and replace the “Hello world” text with text for your first entry to your new blog… starting with the “Headline”, “Subject” and then the “Text”. You can see what I did with my first entry on this blog (I kept the “Hello World” title though).

If you are publishing a business blog, you will want to keep it SEO optimized and “on theme”, so that it will figure well in the SERPS.

Try to include your main site keywords in the headline and subject line. Include your secondary keywords in the body or content of your message.

Make your message interesting on on topic. Don’t talk about two different topics in the one post. Use a spell checker, and use good converstional grammer. It’s not necessary to have perfect English grammar, but it should sound right when read out loud… try it, read your message out and see if it sounds “normal” or not.

Write often… try and make a daily entry. This’ll make your regular readers and the search engines visit daily.

Be sure to ping your blog. Ping-o-matic is included with WordPress, just make sure you have it selected to ping when you publish your message.

When you’re done hit “Save”, “Post” or “Publish” as the case may be.

Now go to “Edit Comments” and remove or replace the default first comment… leave a comment yourself, so that you can go and see that your “Comment Settings” are working.

1/24/2005

Host your own Blog?

Filed under: general, blogging — rSavige @ 11:34 pm

Next decide on whether you will go with free hosting… a la Blogger, or host your blog yourself.

It’s far better SEO wise, to host your blog yourself. Add your blog to your website like so - yoursite.com/blog, or put the blog on the home page of your website… yourblog.com

You could put it on a subdomain also, like blogger does… yourblog.yoursite.com

Now what blogging software to run with?

Blogger… you can host it yourself by pointing to your site, or leave it on the blogspot site.

WordPress… this is my choice, mainly because of it’s ease of use and the fact there’s hundreds of templates to choose from and the multitude of plugins available. The other point about WordPress is that it is included in many web hosting packages. If your site includes cPanel, WordPress will be there as a free download for you. Whether you install it from your host, or get it from WordPress it is very easy to get started with, and the support forum is massive.

Some others include Moveable Type, Expression Engine and Serendipity.

Take a look at each of them, compare their features, benefits and how they fit in with what you are looking for in a Blog publishing client.

1/23/2005

Starting a Blog

Filed under: general — rSavige @ 10:38 pm

OK, you want to start a blog. You’ve heard that it’s a great way to get traffic to your website. Or maybe all of your friends are bloggers, and you feel left out of it all.

How do you start a blog?

The first thing you need to do, is decide on a theme or topic.

Why so?

If you write about something you are familiar with or passionate about, you will enjoy writing to your blog. If you pick a fad topic, or no topic at all, you will get bored, and gradually stop posting, eventually abandoning your blog.

Also, having a theme will attract other people to visit your blog on a regular basis. This is because they know that your blog is predictable, and will often contain content that they are intersted in. They will bookmark you site, and often link to you as well. This gives your website and blog increased credibility in the eyes of the search engines.

My first blog was on dogs, because I have a website dedicated to dogs. I have spent 18 years breeding and rearing up to 120 dogs at a time on my farm, so I had a lot of experiences that I can draw upon to write about… and a blog attached to a regular website can enhance the reputation of the website in the search engines eyes.

I can attest to that in spades. My visitor traffic sky rocketed when I started blogging, and in turn, my rankings in the SERPS increased.

So spend a day thinking about the various things that interest you, before deciding on a theme for your new blog. Then decide on a name… actually, make a list of 8 to 10 names, because your first choices may be taken.

1/19/2005

Blogging in School

Filed under: general — rSavige @ 7:55 am

Blogging has hit the classroom. Teacher Stacey O’Donnell has discovered a way to get students writing at North Salem High School… Blogs.

Yes, blogs are being used in the classroom, and achieving what no-one has been able to do effectively before… they are getting their student’s writing interactively, with 95% of assignments being completed.

By DIANA BELLETTIERI
THE JOURNAL NEWS

Since English teacher Stacey O’Donnell embraced blogging as a teaching tool, the days of ducked assignments and terse essays are long gone. She can’t get her students to stop writing.

“If there were only questions and a notebook, they’d say, ‘I did it. It’s done. That’s it,’ ” said O’Donnell, 32. “But this keeps raising the bar.”

English teachers at North Salem High School were the first to experiment with blogs, the wildly popular and increasingly influential Web logs that are the latest Internet contribution to personal and public communication. They made entries part of graded class work and homework.

It worked so well, they talked it up to their colleagues.

From English, the program spread to the science department. Now the middle school is exploring the blogging possibilities.

“The goal is to expand education beyond the classroom,” said English Department Chairman Nick Kowgios. “It’s very powerful, especially for kids who don’t speak much in class. This gives them a voice.”

From political commentary to personal diaries, blogs have given a voice to individuals across the globe. According to a study released earlier this month by the Pew Internet & American Life Project, more than 8 million Americans have their own blogs.

Yet there is a technology gap between the clued-in and the clueless: 27 percent of Internet users surveyed said they read blogs, and 12 percent have posted comments to them; but 62 percent of Americans said they don’t know how to define the term “blog.”

The rapid proliferation of blogging has transformed the way information is disseminated. It was bloggers, for instance, who first questioned the authenticity of documents used in news anchor Dan Rather’s “60 Minutes” segment questioning President Bush’s Vietnam-era National Guard service. An independent panel concluded last week that CBS should not have aired the segment, and four high-ranking journalists were fired as a result.

Blogs were also influential in the South Asian tsunami coverage and relief effort. Bloggers were the first to post descriptions of the destruction. They reached out to lost family members and friends, and they posted links to charities as well.

Since the release of free blog-publishing tools, beginning in 1999, typical bloggers have also included teens using the forum to complain about homework and gossip about relationships.

In the classroom, blogs are perfect for everything from sharing poetry to debating global warming, North Salem High School teachers said.

Students are required to write 100-word blog entries about two days a week. Teachers said limiting the frequency of the assignments ensures that students who don’t own computers have time to do the assignment in school.

During a 10th-grade English honors class, 15-year-old Allison Glasgow and her peers sat in front of a large screen that displayed their class blog. After a debate about whether John Steinbeck’s “The Grapes of Wrath” character Jim Casy symbolizes Jesus Christ, Glasgow said blogs have helped her to connect with the material.

“It’s better because you see what everyone else is thinking and you can expand on their ideas,” said Glasgow, of North Salem. “It forces us to think more.”

Teachers said blogs are a natural fit for English classes because the subject encourages personal reflection and interpretation. Yet science, which is typically more straightforward and factual, is also conducive to blogging.

Scott Lenhart, who teaches Regents physics, began using blogs in October. He said 95 percent of students complete blog assignments, which is a 15 percent increase from textbook assignments. Blogging subjects include cloning, Arctic drilling and the decline of coral reefs.

“At first (students) were like, ‘We’re doing blogs in science?’ And I was like, ‘We’re doing this in science?’ ” said Lenhart. “I really struggled to come up with subjects to do with blogs. You just can’t debate Newton’s Second Law.”

Sixteen-year-old Stephen Renick of North Salem admitted he was skeptical about using blogs in science. But he said blogging has helped him to understand some controversial issues that will be debated throughout his lifetime.

“Instead of just factual info, we’re being forced to think outside the box,” he said. “It’s a lot more fun than textbook work.”

Lauren Carminucci, a North Salem English teacher using blogs, said the sites are a natural fit for students raised on the computer.

“They don’t realize they’re actually doing homework,” she said. “They feel like they’re getting away with something.”

Send e-mail to Diana Bellettieri

1/16/2005

WordPress is Versatile

Filed under: general, blogging — rSavige @ 12:04 pm

Well, it seems you can do almost anything with a WordPress blog,

Look at what Jennifer at ScriptyGoddess, has done. She has built an eCommerce site, including shopping cart, completely out of WordPress. It’s called Above The Fold

Truly amazing!

Blueprint for Niche websites

Filed under: general — rSavige @ 11:25 am

WOW… Andy Williams’ Niche Blueprints have started arriving. The first one is free and is the most comprehensive blueprint I have ever seen for setting up a website.

It includes keywords, broken down into categories, or themes, templates pages everything needed to get a site online in minimum time. All you got to do is register a domain name, and upload all the stuff, add content and away you go.

1/14/2005

Archiving daily or individual posts

Filed under: general, blogging, seo — rSavige @ 11:23 pm

I read a great article a week ago about the SEO benefits of archiving blog posts daily, or even archiving individual posts, as they are published.

For the life of me, I can’t remember where I read it… I thought it was on Elliott Backs blog, but it’s not there that I can see.

I’m going nuts here, I have a new computer, and because my old clunker was so slow, I’m not game to import all my old bookmarks, programs etc. I’m afraid of getting whatever crap was in there slowing it down, into my new system… so it’s like working in a vacuum, I can’t find anthing, plus I’m now using XP instead of win98… and because the folders are all different, I can’t even find my way around.

1/13/2005

Blogs and fresh content … RSS ?

Filed under: general, blogging — rSavige @ 11:53 pm

Well, I purposely never added any content to this blog since the 9th, and my Training Dog Breeds Blog since the 7th, just to see what effect on website traffic going from posting daily to not posting at all would have.

It’s been 7 days at training dog breeds and 5 here at SEO easy.com

The traffic has almost halved from about 450 to 250 at training dog breeds, while here at SEO easy it has dropped from about 80 down to 55 visits daily.

It’ll be interesting to see the figures tomorrow after today’s posts. I will try adding a CaRp RSS feed to the sidebar next, to see what effect that has.

Incidently, this little website of a dozen pages has been hit by Googlebot 101 times in January so far… 13 days.

1/9/2005

Tsunami donations

Filed under: general — rSavige @ 1:52 am

I haven’t seen the news today, so I don’t know how the fund raising is going for the tsunami victims.

Judging on the effort of a local radio station in Melbourne, it would not surprise me to see Australians pernonally donate $1 billion to match the federal governments donation of $1 billion.

A local FM rock radio was playing songs for donations… this is a station that only plays the latest modern hard rock… one guy rang and paid $100 to hear a song, then rang again an hour later and paid $1,000 to hear another.

A woman said she would pay $500 to have this station play a Bette Midler song, and the answer was “We don’t play Bette Middler … but … OK, just this time!” They went and found a copy in the archives and played it. This went on for the whole day.

I see that some numb-nuts in America are worried that local charities will suffer this year because of the massive public donations for Tsunami victims…

Gimme a break already! Americans gave about $2 billion to families of victims of the 911 disaster, where there were only about 5,000 dead. I’ll say it again, only 5,000, and the American public gave $2 billion.

In south east Asia we have a disaster with over 150,000 confirmed dead already, and the way it’s going I think it will pass 250,000 by this time next week, making it 50 times the size of 911 in human terms.

If a viralent disease begins as well, you can probably double the numbers again.

1/7/2005

Tsunami relief effort by Australia

Filed under: general — rSavige @ 10:53 pm

I’ve mentioned this on my other blog Training Dog Breeds … but it warrants mentioning here also.

The relief donated by Australia is massive beyond belief… AUS$1 Billion… that’s US$764 million. It equates to about $40 for every person alive in Australia today.

Compare that to what your country has donated, and contact your polititions and encourage them to dig deeper.

To get a rough idea of what your contry needs to donate to match Australia’s effort so far (and it’s just a start), take the population of your country and multiply it by US$40

For example if there are 300 million people in your country, when you multiply by $40 you come up with $12 Billion.

How much per head of population has your country donated so far.

Hopefully Australia’s generosity can shame some of the other countries who can afford it, to give a bit more.

You can do your bit by using the link to the Red Cross at the top of the menu on the right of this page if you wish. This is a secure link to the American Red Cross donation page.

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