Niche Keyword Research
Read this fr.e.e. report that has excited so many people:
http://ez-search-engine-optimization.com/nwan
During the week I have been working on upgrades to my Keyword Research Analyzer (KRA-WT) software to make it even more powerful. To test the software I ran another "Niche within a Niche" style research again on a Nicheology product topic - headaches.
In Google, Headache as 3.2 million competing sites and headaches has 2.2 million. Obviously you cannot compete for these terms, but I figured there must be a lot of headache related keywords you can compete for. Also, headaches is such a great affiliate niche area since there is a mass of products that could be promoted if you can get traffic to your headache-related site.
My initial Wordtracker research turned up 1037 keyword phrases related to this niche. This research used the exact same technique I described in the Niche within a Niche report.
Using KRA-WT I filtered the results to concentrate on just those keyword phrases with a KEI greater than 10 and less than 1000 competing sites. These keywords are going to be easy to get into the top 10 of Google without too much difficulty. With the click of a button, KRA-WT showed me that 321 of my phrases met these criteria. That is enough keyword phrases to build a massive site on headaches.
Not content with this I slackened my strict filtering criteria a little and ran the "Niche within a Niche" feature of KRA-WT which finds related phrases and produces mini-reports of the resulting research (this again is just a single click of a button). KRA-WT found 69 possible niches within the main niche of headaches. For those who are unsure what a Niche within a Niche is, read the report mentioned at the start of this section.
Each of these 69 mini-reports show related phrases which can be turned into either a mini-site (if there are enough terms) or a web page targeting highly related terms. If you are an SEO WSB builder user, or you follow the Martell system, each mini-niche report makes the perfect starting point for finding primary and secondary keywords for a web page.
Lets take a look at one of these mini-niche reports:
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KEI Count 24Hours Comp. Keyword
300 30 10 3 sinus and allergy headaches and at home remedies
64 8 3 1 grass allergy and headache
32 8 3 2 allergy headache migraine help
25 5 2 0 allergy migraine asthma
17.286 11 4 7 allergy and peanuts and headache
Unique Keywords:
allergy
asthma
grass
headache
headaches
help
home
migraine
peanuts
remedies
sinus
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This niche within a niche was found because all of the phrases contain the word
allergy (that's five out of the original 1037 phrases found for you automatically
by KRA-WT).
A few things to notice about this report:
1. Look at the number of competing sites! The phrases have between 0 and 7 competing sites. Even my dog could optimize a page to get a top 10 ranking in Google for all of these phrases. You can certainly create a page that would get #1 in Google for any of these phrases if you follow the advice in these newsletters.
2. The 24 hour column shows how many searches are likely to be made in a 24 hour period at Google for each of these terms. These figures range from 2 - 10.
Now, is it worth building a page for "allergy migraine asthma" if it will only get you 2 visitors a day? You may think not, but, remember:
* This figure of 2 is for Google. There are 2 other big search engines (MSN
& Yahoo) which can increase this traffic.
* With zero competing sites at Google you are virtually guaranteed of #1.
* Once the page is built it will take virtually no maintenance since no one
else is targeting this phrase so competition is unlikely to push your page down
the listings in Google.
If you still think that this phrase is not worth targeting, how about this. Build a single page that targets all of these related phrases on a single page. It is possible that you could get a top 3 (or better) position for all of these phrase by targeting them on a single web page. All you need to do is write some content on allergies and the link to headaches and include all of the phrases as they appear in the list. You also have a list of unique keywords which you can slip into your article where they look natural, just to make sure your page will rank well for all terms.
Add up the number of visitors to expect if you rank at #1 for all these terms on a single page. How much traffic can that page expect from Google?
10+3+3+2+4 = 22 visitors a day.
Does 22 visitors a day for a single web page sound better? Remember that is just from Google. Add in Yahoo and MSN traffic and you have a killer page targeted to a specific sub-niche where you know your visitors will be highly targeted.
If all of the other 68 sub-niches are as good as this one you could be getting 69 x 22 = 1518 highly targeted visitors per day just from Google.
Now I have not looked at all the other sub-niches but I would expect some will be better than others, but using the Niche within a Niche approach I would certainly anticipate being able to build a headache-related site that receives in excess of 1000 unique visitors a day. How does that sound? Add in an Adsense ad if you cannot find an affiliate product to promote and you should be making some good money.
KRA-WT is without doubt the most powerful research tool available when combined with the awesome power of Wordtracker. Within an hour you can have a stack of keyword reports that pretty much map out your web site for you.
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Andy Williams is author of the free, ezSEO internet marketing newsletter, offering
subscribers up-to-date information on all aspects of internet
marketing.
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